Travis Kelce Expands Tru Kolors Streetwear With American Eagle Collaboration

NFL star Travis Kelce grows his streetwear brand Tru Kolors with a new American Eagle collab. Explore the launch, his style influence, and shop streetwear at Muskop.com.

From the Gridiron to Global Fashion

Travis Kelce, the Kansas City Chiefs tight end and two-time Super Bowl champion, has never been just an athlete. Known for his bold pre-game fits and risk-taking style, Kelce has become one of the NFL’s biggest fashion figures.

In 2025, Kelce takes things to the next level with Tru Kolors, his streetwear brand, which just announced a collaboration with American Eagle. This partnership pushes Tru Kolors into the mainstream while showcasing Kelce’s influence beyond the football field.

Tru Kolors: Fashion That Speaks

Launched by Kelce, Tru Kolors embodies individuality, expression, and authenticity. It’s a brand that doesn’t just make clothes—it makes statements.

The line takes inspiration from street culture and athletic aesthetics, blending oversized silhouettes, bold graphics, and urban essentials. Tru Kolors reflects Kelce’s own personality: confident, playful, and unapologetically unique.

Much like Muskop.com, which celebrates bold messaging through cultural streetwear and oversized bags, Tru Kolors is carving its lane in the fashion landscape where personal expression is at the forefront.

Inside the American Eagle Collaboration

The Tru Kolors x American Eagle collection is designed to bring Kelce’s bold aesthetic to the masses. Expect:

• Accessible Streetwear — Affordable yet stylish designs with Tru Kolors’ signature edge.

• Oversized Fits — Hoodies, sweats, and tees that align with today’s relaxed streetwear trends.

• Statement Pieces — Graphic-heavy designs that echo Kelce’s fearless game-day energy.

• Casual Crossover Appeal — Pieces that blend seamlessly with American Eagle’s casual denim heritage.

This collaboration represents a fusion of cultures: the fearless energy of an NFL star with the approachable, everyday style of one of America’s biggest retail brands.

Athletes as Fashion Leaders

This collaboration is part of a larger trend: athletes moving from endorsement deals into becoming fashion tastemakers. Kelce joins a growing list of sports stars—like LeBron James, Russell Westbrook, and Odell Beckham Jr.—who have transitioned into the fashion space, influencing what fans wear as much as what they watch on game day.

Tru Kolors positions Kelce not just as an athlete, but as a streetwear visionary. By partnering with American Eagle, he ensures the brand isn’t just aspirational—it’s accessible.

Pairing Tru Kolors With Streetwear From Muskop.com

If Tru Kolors represents bold self-expression, Muskop represents the accessories and essentials that complete the look. To fully embrace Kelce’s streetwear energy, here are some must-have oversized bags and accessories from Muskop.com:

• 👜 BRUNCH BISH Weekender Bag — A rope-handle weekender that pairs perfectly with oversized hoodies and streetwear fits.

• 🖤 Stay Fierce Weekender Bag — Rugged, bold, and practical—the perfect accessory for a Kelce-inspired oversized streetwear look.

• 🎒 BROOKLYN Tote Bag — A clean, urban tote that works with denim-heavy AE x Tru Kolors fits.

• 💥 F LOVE Duffel Bag — A bold duffel that channels Tru Kolors’ rebellious energy.

Pairing these Muskop oversized bags with Tru Kolors x AE pieces creates full streetwear looks that align with the cultural direction Kelce is pushing.

What’s Next for Tru Kolors

The American Eagle collaboration is likely just the beginning. With Kelce’s cultural influence at an all-time high, expect Tru Kolors to expand into:

• Capsule collections inspired by Kelce’s game-day looks.

• Collabs with musicians and other athletes in the streetwear scene.

• Global outreach, tapping into markets beyond the U.S. as streetwear continues to dominate.

If the AE partnership succeeds, Tru Kolors may cement itself not just as a celebrity brand, but as a serious player in global streetwear fashion.

Travis Kelce’s Tru Kolors x American Eagle collaboration proves the NFL star is just as bold in fashion as he is on the field. The partnership bridges high-energy streetwear with accessible retail, making his style influence available to fans everywhere.

And if you want to complete the look? Pair your Tru Kolors gear with oversized bags and streetwear essentials from Muskop.com—because in 2025, fashion isn’t just about what you wear, it’s about how you own your individuality.