Release Details:

The Travis Scott x Air Jordan 1 Low Black Phantom was released on July 19, 2019. It was made available through a select number of retailers and online platforms. As with any highly anticipated sneaker release, the demand far outweighed the supply, resulting in limited availability. The shoe retailed for $130, but due to its exclusivity, it quickly sold out at retail stores.

Design Features:

The design of the Travis Scott x Air Jordan 1 Low Black Phantom is a combination of both the rapper's distinct personal style and the classic Air Jordan aesthetic. Here are some key design features that make this shoe stand out: 1. Premium Materials: The upper of the shoe is constructed with a mix of black nubuck and white leather. This combination of materials gives the shoe a luxurious and high-quality feel. 2. Hidden Detailing: One of the signature features of this collaboration is the hidden reverse Swoosh logo on the lateral side of the shoe. This unique design element adds a touch of intrigue and sets the shoe apart from other Air Jordan 1 models. 3. Cactus Jack Branding: Travis Scott's Cactus Jack logo is prominently displayed on the tongue of the shoe, as well as on the insole. This branding adds a personal touch and further solidifies the collaboration between the rapper and the Air Jordan brand. 4. Unique Color Blocking: The black and white color scheme of the shoe is classic and versatile, making it easy to incorporate into various outfits. The contrasting colors also create a visually striking look that is sure to turn heads.

Resale Value:

Due to its limited availability and high demand, the Travis Scott x Air Jordan 1 Low Black Phantom has become a highly coveted item in the resale market. Here are some key factors that contribute to its resale value: 1. Exclusivity: The limited release of this shoe means that not everyone who wants a pair is able to get one. This scarcity drives up the demand in the resale market, resulting in higher prices. 2. Celebrity Endorsement: Travis Scott's popularity and influence as a rapper and fashion icon have significantly boosted the desirability of this collaboration. Sneaker enthusiasts and fans of the artist are willing to pay a premium to own a piece of his signature style. 3. Quality and Craftsmanship: The premium materials used in the construction of the shoe, combined with the attention to detail in the design, make it a highly sought-after collector's item. Sneaker enthusiasts value the quality and craftsmanship that goes into creating a collaboration of this caliber.


Q: What is the resale value of the Travis Scott x Air Jordan 1 Low Black Phantom? A: The resale value of this shoe can vary depending on factors such as size, condition, and market demand. On average, prices range from $400 to $800, but rare sizes or brand new pairs can fetch even higher prices. Q: Where can I buy the Travis Scott x Air Jordan 1 Low Black Phantom? A: Since the shoe is sold out at retail stores, you can find it on various online platforms such as StockX, GOAT, and Grailed. However, be prepared to pay a premium price in the resale market. Q: Are there any similar collaborations between Travis Scott and Nike? A: Yes, Travis Scott has collaborated with Nike on other sneakers, including the Travis Scott x Air Jordan 1 High and the Travis Scott x Nike SB Dunk Low. These collaborations have also gained significant attention and have high resale value. Q: Will there be a restock of the Travis Scott x Air Jordan 1 Low Black Phantom? A: There has been no official announcement regarding a restock of this particular colorway. However, Travis Scott and Nike have released other colorways of the Air Jordan 1 Low collaboration, so it is possible that new releases may occur in the future.


The Travis Scott x Air Jordan 1 Low Black Phantom is a highly coveted sneaker that combines the distinct style of rapper Travis Scott with the iconic Air Jordan brand. Its limited availability, premium materials, and unique design features make it a must-have for sneaker enthusiasts and collectors alike. Although it may be challenging to get your hands on a pair at retail price, the resale value of this collaboration is a testament to its desirability and the lasting impact it has made in the sneaker world. So, if you're lucky enough to own a pair, consider yourself part of an exclusive club of fashion-forward individuals who appreciate the artistry and cultural significance of these kicks.

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